This looks really cool….
I really like this because it ties in so well with the barclaycard ads that have been building up such a following on TV. The most common reaction to those ads is “ooo wouldn’t it be cool to be able to do that in real life?” Well, this app seems like the next best thing!
Congrats to Barclaycard for getting on board with the mobile web and well done to Dare and Fishlabs for coming up with such a cool idea. Can’t wait for it to hit the app store!
If you want to develop a mobile web strategy for your organisation or think you should be doing more to understand your mobile visitors check out my article over at marketing pilgrim.com