Whilst the original description below rings true still, recently I find myself more drawn to blogging about issues that affect me in my job as an online marketing consultant. I had previously neglected to write about these things on here as I thought they didn’t really fit. Well stuff that. I’m bored of twitter (too self important to constrain myself to 140 chars) so its back to blogging.
I also contribute over at Chameleon Net so check that out if you like what you read here.
There’s a fairly radical theory doing the rounds that states “if you need an ‘about’ page your homepage isn’t working”. I agree with it, and I’ve tried to make goodadbadad as self explanatory as possible – I hope you’ve clicked here to find out a bit more detail rather than because you’re confused and asking “why am I here?!”
This blog is fairly sporadically updated but I do try to post about issues or campaigns I think are particularly good / bad, as well as issues affecting the online marketing space and client / agency relations.
I’m a digital marketer with a passion for recognising and understanding marketing that works, and also the ideas / tactics that make for terrible marketing.
When so much money gets spent on big campaigns why are so many of them dull, badly designed and/or poorly placed? Hopefully blogging will help me define some key points that can answer this question. I hope to rationalise a list of themes that run through all of the engaging campaigns I spot as well.
* Needless to say the views expressed in this blog are my own and don’t represent those of my employer or clients unless otherwise stated.