With information on the royal wedding now being announced and experts predicting that it could be a £640m shot in the arm for the UK economy, it seems like Kate & William’s big day is going to spark a frenzy of purchasing within the UK market, by ardent middle class royalists and foreign admirers of British tradition alike.
Who will be the main winners and losers though? I would suggest that long-time champions of the high street, especially those around 30 years ago will benefit; my one tip to do well is Woolworths, even though they are now a pureplay online retailer. Smaller homeware firms will also do well, many china manufacturers are already rushing out memorabilia.
Wedding-related businesses will also profit, as well as destinations associated with the royal couple e.g. St Andrews.
It will be interesting to see how the advertising departments at leading retailers and newspapers differentiate themselves from the crowd.
- Royal Wedding tat always goes down well in the UK
